Fashion & Design Week for the fine fabrics of Regina Filonenko’s signature creations
“Using the finest silks, of which we ourselves are producers, for our coats, blazers and suits, which are made with meticulous attention to detail, ensuring absolute sartorial perfection.”
Coats, blazers and suits, all meticulously tailored, embodying the ultimate in sophistication and craftsmanship. In-house production of high-end fabrics is the company’s added value. Direct control over the entire creative process allows ‘Filmont’ to produce unique and one-of-a-kind fabrics. This is the core business of stylist Regina Filonenko who – after 6 years as Creative Director for the family business “Tessitura Serenza” (Luxury Fabrics Designer and Manufacturer), producer of fine fabrics all strictly Made in Italy – is now owner and director of Atelier Filmont based in Como.
“As a textile creative director in the family Jacquard weaving mill in Como ,” the CEO admits. I have acquired an intimate knowledge of the most sophisticated techniques in fashion design. With this extraordinary heritage as a foundation, I have created a brand that harmoniously blends tradition and innovation, where each creation is a true work of art.”
Already veteran of the successes at Fashion Week inside the Chiostri di San Barnaba and at Principe di Savoia, and at Design Week, where she has settled in permanently with her Luxury pret-à-porter Hub show room in San Babila, Filmont (short for Filonenko-Monti),is a dream that became clear three years ago, with the vision of the first shoulder dresses and suits for a very high-level target, aimed at a selected and international clientele: from the United States to the Arab Emirates: “a project born from my deep admiration for Italian craftsmanship and my consolidated experience in luxury fabrics.”
“To bring my vision to life,” Filonenko continued. – I have assembled an exclusive team of artisans and tailors, each dedicated to preserving and elevating the highest standards of Italian craftsmanship. Much of my inspiration comes from ancient textile archives, which reveal the rich heritage of textile design. These historical influences, combined with our innovative weaving techniques, allow me to create garments that exude timeless elegance, divine femininity and unmistakable charisma.”
Regina, some insights. Tell us about both Fashion and Design. A 2025 that is the beginning of something big?
Absolutely. The year 2025 marks the beginning of a fundamental chapter for us. It is the moment when Atelier Filmont presents itself to the world with its whole identity: not just a fashion brand, but a cultural and aesthetic vision. Fashion for us is just a language, the medium through which Italian design, craftsmanship and heritage come to life. It is the year when what has been conceived for so long in silence, with patience and dedication, manifests itself with strength and beauty.
What do you expect from this first year of the brand’s launch?
More than immediate results, we expect to build a solid foundation. This first year is dedicated to making our language, our distinctive value, known. We want to attract not only customers, but real admirers: women who identify with a vision of luxury that is intimate, authentic, and deeply connected to Italian craftsmanship. It is a year of sowing, but also of revelation.
Creations then that are conceived thanks to your signature historic Serenza di Como fabrics. Tell us about it…
Exactly. Our fabrics are the beating heart of the brand. We work with our historical archive of precious textile documents, the result of the legacy of Tessitura Serenza, in Como-a place where the Italian textile tradition reached heights of absolute excellence. Every creation comes from there: from the fabric, from its memory, from its soul. It is an approach that subverts the logic of contemporary design – first the fabric is born, then the form. Each garment thus becomes a unique piece, steeped in history, savoir-faire and timeless beauty.
The positioning is on the luxury target. Why this choice?
Because the real luxury today is time, expertise, and the truth of things done well. We don’t want to chase fads or chase mass production. Atelier Filmont was created to celebrate excellence, to restore value to what is made with extreme care. Ours is a silent luxury, which can be felt in the details, in the materials, in the construction of the garments. It is dedicated to those who can recognize what has a soul.
Upcoming events both domestic and international? You are aiming a lot at the Eastern and Arab markets-is that correct?
Yes, we are building a presence that touches the capitals of taste and refinement. In Italy we are planning private appointments with selected clients and buyers, while internationally we are focusing on markets that are very receptive to our aesthetic language, such as the Arab and Asian markets. In particular, we see great interest from the Middle East, where the culture of high craftsmanship is deeply appreciated. But we are also open to other surprises: Atelier Filmont is meant to travel, with grace and intention.
