Back in Rinascente Beauty Fair until March 10, the event dedicated to beauty. Scheduled for its third edition, present on the entire collection of Rinascente stores, fragrances and cosmetics and the possibility for visitors to enjoy sensory experiences and beauty services by appointment through the website. Cosmetics are increasingly on the rise, scheduled for May 2027 is the opening of Rinascente Odeon Beauty Hall, an exclusive 3,000-square-meter hub dedicated to beauty. A project that will create the Rinascente-district, giving new impetus to Via Santa Radegonda, Via Agnello and vorso Vittorio Emanuele itself. The district will consist of the main building, Rinascente Annex and Rinascente Odeon Beauty Hall. Among the many brands in the assortment, Maison Guerlain invites you to experience a sensory journey to discover the exclusive L’Art & La Matière collection, Maison Margiela brings to the Milan edition Parisian “Café” to celebrate the new fragrance Afternoon Delight, the eau de toilette created by perfumer Carlos Benaïm, inspired by the famous madeleine told by Marcel Proust in his “In Search of Lost Time. CHLOÉ, with its Atelier des Fleurs collection, perfumer-artists guide sight and smell to discover singular flowers, Olfattorio presents Parfum Tasting, Xerjoff offers a multisensory experience with masterclasses and an interactive discovery path. Fragrances featured include Initio Parfums Prives, Parfums de Marly, Tiziana Terenzi, Swiss brand Kenzai Cosmetics, Amouage, Balmain, Bdk, Caron, Creed, Frederic Malle, Lo Malone, Kiliam Paris, and Nishan.
