Liberty LBTY Fragrance is a brand that embodies the perfect balance between the art of high-class perfumery and luxury innovation.
Born out of a desire to create sophisticated fragrances, the brand has won a special place in the hearts of fragrance enthusiasts because of its attention to detail, quality and the uniqueness of its creations. Among the most popular fragrances, we find creations ranging from oriental and woody notes to fresh and floral, offering a wide range of options for every personality type and occasion.
Each bottle tells a story, each fragrance is a sensory journey that transports the wearer to a world of timeless elegance.
The story of Liberty LBTY Fragrance, synonymous with luxury and sophistication
The story of Liberty LBTY Fragrance began with an ambitious vision: to create fragrances that were not just products to wear, but true works of art.
The brand was born in a context where the luxury perfumery market is developing rapidly, with a growing demand for unique, elegant and sophisticated yet innovative fragrances.
Founded by a group of experts in the perfumery industry, the brand has distinguished itself from its earliest days by its focus on high-quality raw materials, creativity and sustainability.
The name “Liberty” represents the freedom to express one’s individuality through perfume, an essence that encapsulates the essence of the person wearing it.
“LBTY” is an acronym that pays homage to the brand’s philosophy: a commitment to offering freedom of choice and celebrating the authenticity of those who choose to live every day with a touch of elegance.
How Liberty LBTY Fragrance was born
The idea came from Arthur Lasenby Liberty, the founder, who designed and opened a store in Regent Street, London, with only three employees.
Thus, a luxury London emporium was born, offering textiles from distant lands.
Liberty’s collection of ornaments, textiles and objets d’art from all over the
world immediately won over English society, fascinated at the time by Japan and the ‘Orient.
This was followed in 1924 by the magnificent store on Great Marlborough Street, a realization of Arthur’s original vision .
The splendid building was designed by Edwin T. Hall and his son Edwin S. Hall. and made using the timbers of two old three-deck warships.
More than 24,000 cubic feet of naval lumber was used, including decks, now turned into the store floors.
Art Nouveau brought social change to interior design and fashion, so much so that in Italy the Art Nouveau period was called Stile Liberty.
“I was determined not to follow existing fashions but to create new ones,” said Arthur Lasenby Liberty
An innovative approach to perfumery
Liberty LBTY Fragrance stands out in the luxury perfumery scene for its innovative approach to fragrance creation.
Unlike many traditional brands, which often follow established formulas and rely on standardized ingredients, Liberty LBTY has chosen to explore new possibilities, creating unusual and surprisingly original compositions.
Each fragrance is a fusion of elements that tell unique stories, ranging from the most classic to the most modern and bold notes.
The brand relies on tradition, but without ever renouncing modernity. It uses the most advanced essence extraction techniques and collaborates with the best noses (perfumers) in the industry to bring to life creations that are both innovative and appreciable by a sophisticated audience.
The result? A collection of fragrances spanning a wide range of styles and preferences, each capable of evoking different emotions.
Quality raw materials
Another aspect that makes Liberty LBTY Fragrance a successful brand is its focus on raw materials.
In fact, the brand is committed to selecting only the finest ingredients from certified and sustainable suppliers.
Natural essences are at the heart of each fragrance’s production to ensure quality that reflects the brand’s elegance and luxury.
Sustainability
Sustainability is a key component of Liberty LBTY’s philosophy.
Each fragrance is therefore created with the goal of respecting the environment and natural resources.
Liberty LBTY has chosen to work with the best suppliers of natural essences and ensure that every step of production meets the highest standards.
In addition, the brand is actively involved in promoting environmentally friendly practices, minimizing environmental impact during all stages of production and distribution.
The packaging is designed with eco-friendly materials, and the elegant and sophisticated bottles reflect a commitment to quality and sustainability.
Liberty LBTY’s Iconic Fragrances
Liberty presents LBTY, a new fragrance brand, masterfully crafted by the world’s greatest perfumers. Inspired by Liberty’s most iconic prints, LBTY transports you to the memories, moments and beauty behind each one.
MAZE
Fresh, Tranquil, Citrusy
Stroll along the verdant path of Liberty’s Orchard print and be transported to an enchanting artist’s garden in a 1970s spring.
Bright citrus notes intertwine with the delicate bloom of jasmine and honeysuckle, while a whiff of soft musk dances in the warm breeze.
Top Notes: Bergamot, Earl Grey Tea, Neroli.
Heart Notes: Primrose, Jasmine, Honeysuckle.
Base Notes: Dreamwood®, Silver Birch, Hawthorn.
Created by: Gabi Chelariu.
Produced in France
“This fragrance is inspired by English traditions and features an Earl Grey tea note, surrounded by contrasts of flowers and citrus, making the scent fresh and clean, but with the enveloping warmth of tea.
I have always been fascinated by the imperfect beauty of English gardens, and I wanted to evoke it with wildflowers such as primrose and hawthorn, enhanced by woody notes for a touch of character.”
Gabriela Chelariu, Perfumer
ADELPHI SUN
Lush, Juicy, Botanical
Bursting with lush botanical freshness, legendary perfumer Hamid Merati-Kashani interprets the hand-drawn paisley motif inspired by a tropical rainforest with palm trees, feathery leaves and fern fronds.
He does so through a blend of fresh green notes, ignited by splashes of bright citrus and a veil of honeyed floral nectar.
Top Notes: Grapefruit, Cardamom, Golden Fern.
Heart Notes: Jasmine, Lime, Narcissus.
Base Notes: Sandalwood, Boxwood, Ambrox.
Created by: Hamid Merati-Kashani.
Encased in an elegant glass bottle with a unique cap decorated by the
Adelphi Voyagedi Liberty archival print.
Produced in France
“This fragrance was designed for someone who is not a classic perfume lover, but someone who appreciates them and wants something unique and distinctive.
I created a fragrance with a bright opening note of grapefruit, wrapped in flowers such as jasmine, which in my opinion make this fragrance timeless and elegant.”
Hamid Merati-Kashani, Perfumer
TUDOR
Bohemian, Ornamental, Woody
Inspired by the splendor of London’s historic headquarters and its rich heritage, this woody bohemian fragrance opens with a lively burst of ginger, nutmeg and crushed juniper berries, while opulent notes of woods and resins unfold with elegance.
Top Notes: Juniper, Ginger, Nutmeg.
Heart Notes: Cypress, Chamomile, Cistus, Myrtle.
Base Notes: Sandalwood, Iris, Amber.
Created by: Pierre Negrin.
Produced in France
“This fragrance is inspired by the iconic Art Nouveau building, characterized by soft architectural details and florals emerging among its concrete and wooden structures.
I wanted to create a woody floral fragrance that embodied this spirit, using notes of juniper and ginger at the top, contrasted by cypress and myrtle, and then giving way to a warm, woody base.”
Pierre Negrin, Perfumer
WILD ROSINDA
Rich, Mysterious, Floral
With its noble rose at the heart, enveloped by delicious wild currant, green ivy and fiery woods, this alluring fragrance releases a seductive and thornily intriguing allure.
A carnal and mysterious interpretation of the classic, timeless floral fragrance.
Top Notes: Black Pepper, English Ivy, Wild Currant.
Heart Notes: Bulgarian Rose, Saffron, Geranium.
Base Notes: Guaiac wood, Patchouli, Amber.
Created by: Hamid Merati-Kashani & Honorine Blanc.
Produced in France
“I wanted to create a unique rose fragrance that could capture its intense and fascinating aura while celebrating its delicate and fragile nature.”
Honorine Blanc, Master Perfumer*
Created in collaboration with Hamid Merati-Kashani
ZEPHERINE
Lush, Woody, Cool
Open the doors to an enchanted palace, where the majestic peacock strolls through fairy-tale gardens, leaving behind a trail of enveloping incense that blends with ripe figs, velvety rose petals and intense vetiver.
A decadent addition to your fine fragrance collection.
Top Notes: Fig Nature Print®, Cypress, Clove.
Heart Notes: Rose Centifolia, Patchouli, Benzoin.
Base Notes: Suede, Vetiver, Cedarwood.
Created by: Frank Voelkl.
Produced in France
“This fragrance was designed for a consumer who appreciates fragrances as a form of freedom of expression.
That’s why I created a woody floral fragrance, played on the contrast between a majestic flower like centifolia rose and the warmth of earthy, woody notes that I love to use, like cedarwood and vetiver.”
Frank Voelkl, Perfumer
HERA REIGNS.
Bright, Enveloping, Oud
An ode to majesty, this noble composition reveals an elegant harmony between delicate jasmine and the enveloping warmth of precious oud. Notes of sparkling pink pepper, gardenia and intense woods complement this enchanting fragrance, leaving a seductive and lingering aura.
Top Notes: Pink Pepper.
Heart Notes: Jasmine, Gardenia.
Base Notes: Cypriol, Olibanum, Oud NaturePrint®, Wood Leather.
Created by: Honorine Blanc.
Produced in France
“I wanted to create something noble, and so the queen of flowers, Jasmine Sambac, is enveloped by its sophisticated companion, Oud wood.
Together, they dance between regal elegance and brilliant naturalness.”
Honorine Blanc, Perfumer
IANTHE OUD
Deep, Irreverent, Oud
Expressing the intertwining of abstract woods and florals in prints, this irreverent oud fragrance reveals sparkling English violets mingling with sweet mimosa and patchouli, spreading enveloping warmth across the evening sky.
Under a sumptuous canopy of cedar and agarwood, it evokes the magical atmosphere of twilight.
Top Notes: Mimosa, Bergamot.
Heart Notes: Violet, Cedarwood, Myrrh
Base Notes: Agarwood, Olibanum, Guaiac Wood, Patchouli, Leather.
Created by Nicolas Bonneville.
Enclosed in an elegant glass bottle with a unique stopper
decorated by Liberty’s Ianthe archival print.
Produced in France
“I wanted to create an unexpected pairing between something inherently English and something from another part of the world.
The iconic English Violet flower lends a green and earthy naturalness, retaining its character when juxtaposed with Oud wood, which adds depth.
Together, they create a harmony of deep, leathery sensuality.”
Nicolas Bonneville, Perfumer
VINE THIEF
Peek through the vines of Liberty’s Vine Thief press, where garden birds chirp as they hop among the lush vines.
Step inside and discover our lush, playful iris fragrance: juicy ripe strawberries and powdery iris abound, enhanced by smoky leather, musk, and vanilla, inviting you to stay a little longer.
Top Notes: Strawberry Liqueur, Iris Absolute.
Heart Notes: Labdanum, Leather Accord, Clearwood®.
Base Notes: Leather Moss, Vanilla, Condensed Milk.
Created by Honorine Blanc.
Encased in an elegant glass bottle with an exclusive cap decorated with Liberty’s archival Vine Thief print.
Produced in France
“I wanted to capture the rebellious spirit and bohemian essence pulsing through the iconic streets of London.
The fragrance reflects the vibrant energy of Liberty’s surroundings, blending the boldness of smoky leather with the playful vibrancy of ripe strawberries, a tribute to the unexpected beauty that lurks in everyday moments.”
Honorine Blanc, Perfumer
Commitment to luxury and accessibility
Liberty LBTY Fragrance is one of the most innovative luxury perfumery brands on the market.
While remaining an exclusive brand, it does, however, want to approach a broad customer base by offering high-quality fragrances at a price that, while remaining in the luxury range, is less prohibitive than other high-end fragrances.
The brand’s mission, therefore, is to democratize luxury without compromising exclusivity. Liberty LBTY wants every person who buys one of its fragrances to be able to feel part of a sophisticated world, but without feeling detached from reality.
The brand has found the right balance between quality, elegance and accessibility, making its products available to those who want to experience everyday luxury.
A brand that tells a story
Liberty LBTY Fragrance is not just a perfumery brand; it is an experience that tells stories, emotions and memories through its fragrances.
With a commitment to quality, sustainability and innovation, Liberty LBTY has become a symbol of luxury and elegance.
Each fragrance is a sensory journey, an expression of individuality, and a hallmark of the person who chooses it.
In the high-class perfumery scene, Liberty LBTY represents a new era, where the art of perfumery blends with modernity, creating a perfect blend of elegance and originality.
