On April 10 at 11 a.m., at the ISMA Hall of the Senate of the Republic in Rome, the event “Fashion beyond Luxury” was held: a morning of discussion that highlighted the intrinsic value of Made in Italy, with an innovative look rooted in tradition. This initiative, designed to enhance young talents and reflect on the future of fashion as a cultural, economic and identity lever, garnered the enthusiasm of institutions, academics and industry players.
The undisputed star of the day was the brand AINT EIJA, a symbol of luxury beyond ostentation, in which femininity, craftsmanship and sustainability come together to create creations of pure art. Founded in Naples in 2023 by two young entrepreneurs from Giugliano, Asia Di Nardo, fashion designer and bold creative, and Bianca Niola, marketing director, the brand stands out for its approach that transforms each garment into a declaration of independence and authenticity.
AINT EIJA ‘s collections celebrate bold, uncompromising designs in which detail, love of fine materials, and inspiration from distant cultures result in unique jewelry and clothing. These creations demonstrate how luxury need not be synonymous with elitist exclusivity, but can be an invitation to share beauty and creativity, making art accessible to all.
The debate on the future of the fashion system
Opening the discussion was the business case of AINT EIJA, which offered a concrete example of how traditional craftsmanship and innovation can coexist in an increasingly demanding and sustainability-conscious market. Senator Gianluca Cantalamessa, promoter of the event, stressed the importance of creating opportunities and dignifying creativity, urging institutions to support projects that combine innovation and territorial roots.
The panel featured eminent academics Loredana Di Lucchio (Sapienza University of Rome), Roberto Liberti (Vanvitelli University of Naples) and Antonio Grillo (Milan Polytechnic), who shared best practices and testimonies of production chains capable of transforming a local approach into global successes, with quality and attachment to the territory as key pillars.
Rounding out the day, testimonials from two young Neapolitan professionals-a photographer and a marketing expert-offered an inspiring insight for the younger generation, confirming how a passion for fashion can translate into a concrete and innovative career path.
The event saw the active participation of students from Giugliano’s Guglielmo Marconi Institute, specializing in crafts and fashion. For these young talents, the meeting was more than just a lecture: it was a motivational lesson on the endless possibilities of building a future in creativity, rooted in one’s origins and dreams.
The conference reaffirmed how fashion, today, goes far beyond mere aesthetics: it becomes narrative, responsibility, an opportunity for redemption and an engine of socio-economic development. The discussions highlighted how the union of innovation, sustainability and tradition represents the future of the Italian fashion system, capable of setting new standards of excellence globally.
AINT EIJA: A manifesto of women’s empowerment.
At the heart of the event, the story of AINT EIJA stood out. Founded by cousins Asia Di Nardo and Bianca Niola, the brand has emerged as a cry of female rebellion and emancipation, capable of defying all convention. With designs that celebrate women’s freedom and strength, AINT EIJA transforms each garment into a work of art-not just a product, but a declaration of independence, courage, and authenticity.
Asia Di Nardo, a highly talented Neapolitan designer, has been able to combine diverse artistic and cultural inspirations, from her magical city to her international vision, creating collections that blend fine fabrics, tailored cuts and a sensibility that enhances the natural beauty of the wearer. Her training in Milan at Istituto Marangoni and her experience as a young entrepreneur have allowed her to evolve boldly, turning AINT EIJA into a symbol of innovation and tradition.
The conference “Fashion Beyond Luxury” confirmed how Made in Italy knows how to reinvent itself by looking to the future without forgetting its roots. In a world where fashion has become synonymous with narrative and identity, events like this are indispensable to inspire and support the new generation of creatives.
AINT EIJA’s vision, combined with the fervor and passion of young talent, proves that fashion can be a powerful tool for cultural and economic development, capable of transcending all social barriers. An invitation to never stop, to always look ahead, and to turn every challenge into an opportunity for growth and innovation.
