The company said the goal is to tell the story of the Burberry brand in a new and unexpected way.
The two partners have devised an in-game adventure called Burberry: Freedom to Go Beyond, with a “physical capsule collection and a range of extensions and experiences.” It will allow consumers to immerse themselves both physically and digitally in a distinctly“Burberry x Minecraft” universe.
The game will be free and available from November 1.
What's Your Reaction?
Dubbioso
0
Felice
0
In Love
0
No comment
0
Triste
0
