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Danhera: Art, Myth and Jewelry Perfumes in the Heart of Via Montenapoleone

 

Danhera: Art, Myth and Jewelry Perfumes in the Heart of Via Montenapoleone

It is in the scent that a memory lives on, once again. Forever. But the memory becomes even more indelible when in addition to the sense of smell there is also the sight of a precious object. The essences are enhanced by the craftsmanship of goldsmithing. Danhera, a Marche-based brand of artistic perfumery inspired by mythology, chooses Zhor, on Via Montenapoleone, to present Legendary Fragrances a sensory journey between art, myth and jewel scents. Each fragrance tells of gods, heroes, characters and pristine landscapes through olfactory compositions that blend mythological tradition with exclusive, contemporary ingredients. Danhera, founded by Daniela Ciaffardoni, with more than 30 years of experience in the industry, stands out in artistic perfumery for its philosophy of combining art, myth and contemporaneity. It is a ‘made-in-Italy excellence, for its use of high-quality ingredients, continuous olfactory innovation and craftsmanship. The name is a combination of “Daniela,” an expression of modernity, and “Hera,” the Olympian goddess who embodies beauty, harmony and perfection. This combination gives birth to an artistic and poetic vision that explores the hidden beauty in pristine landscapes and ancestral traditions, conveying pure emotions through unique olfactory creations. Danhera is present in 40 international countries with distribution in prestigious locations. The brand pays attention not only to the uniqueness of its olfactory compositions, but also to nature with a continuous search for sustainability, both in the products and in the eco-friendly recyclable materials used. The fragrances are encased in 24-karat gold-plated cages embellished with Swarovski crystals. Among the most famous essences of Legendary Fragrances, Efesti Jewels, Perfume in Goldsmith’s Art creations, an exceptional collection, born from the inspiration of the fire god Hephaestus, who in his workshop creates a golden filigree net that wraps Aphrodite’s body, just as Danhera wraps her precious perfumes so that they will not be “corrupted” by time. The fragrances of legend are imprisoned in the precious Decanters, in which gleams of gold blend with rare hand-forged metals and Swarovski Crystals, while the Intense fragrances of the Mythia Extrait de Parfum collection symbolize a time, a history that evokes primordial scents where aromas melt onto the skin, transporting the wearer to an enchanted atmosphere. The Impero collection draws inspiration from the octagonal plan of Castel del Monte, a legendary fortress that is a UNESCO World Heritage Site and the residence of Emperor Frederick II of Swabia. A contemporary-designed octagon celebrates the beauty of the sovereign “Stupor Mundi”

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